Holiday shopping is a stressful time of year. Usually, starting from Black Friday and continuing until Christmas, stores try to adopt a variety of tactics to attract customers and distance them from the competition. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay As Christmas approaches, stores are starting to use tactics for procrastinators who may have just started shopping. Some of these tactics include using social media to directly target your customers, offering free shipping, and extending store hours. People respond to incentives offered by stores during the holiday season. Incentives like offering free shipping and extended store hours will attract more customers to different stores and open their wallets. By offering free shipping, a website will likely receive more orders than a website that charges regular shipping costs. Likewise, by having extended store hours, a store will most likely attract more customers in a day than a store that closes at normal hours. The intense Christmas period and the emphasis placed on it influence consumers' choices and the incentives offered to them. As the Christmas date gets closer and closer, procrastinators know that stores still want their money and so will tailor specific incentives to them as customers. Businesses are able to create wealth through voluntary trade. On some incentives like free shipping, they are giving up money that could have been earned by charging for shipping. Companies do this in the hope that it will attract more customers to their site and therefore create a larger profit for them. The consequences of the busy holiday season lie in the future. Every year the situation will likely become more and more frenetic and stores will continue to offer these types of incentives, not only to increase customers but also to compete with other companies offering similar incentives. The choices stores are making this year come at a cost. By focusing solely on increasing sales and traffic to their stores during the holiday season, companies may be neglecting what they should be doing once the holiday season is over, which could lead to a loss of profits. Businesses are able to save money thanks to the decisions they make during the holiday season. While some companies hope to turn a profit by cutting costs to the customer that could have earned more profit for the company, such as shipping, others are turning to social media. One example is Best Buy, which uses the hashtag “#LastMinuteGifts” to draw attention to the holiday products it wants to sell. This free way of addressing your buyers instead of losing money in the hope of recovering it, allows them to save money. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay The author's point that the shorter holiday shopping season has created a greater frenzy to finish the holiday shopping is right. Since this shopping season features only four weekends instead of last year's five, procrastinators feel the little time is passing quickly. This article relates to class because we discussed economies of scale. The holiday period is typically the time when companies are able to start making a profit which would be reflected in the half..