At this stage there are rules regarding how long the product can be marketed as new. After the initial introduction time, the marketing strategy could and should change to ensure that the product is seen by as many potential customers as possible. Once an article is accepted, word-of-mouth advertising can be just as useful as the ongoing mass media marketing strategies already in use. There have been numerous products that, once introduced to the market, immediately began to gain acceptance. Some simple toys like Furbies and Tickle-me-Elmo had their moment in the spotlight when they were introduced before Christmas and for some reason flew off the shelves faster than retailers could get them. This type of market acceptance would be great for any product as long as demand was constant. Like toys, many of today's tech gadgets are sought after, and the mention of a new, updated version of your phone, tablet, laptop, or other electronic toy drives people to pre-order them and wait in line for the items' release date on the market. market. This is the acceptance that every developing company would like to have. With the acceptance of their product they will be able to quickly recoup the money spent on research and development and product validation. Even though it's the last one