Topic > Essay on Honest Friend or Intelligent Enemy - 1063

McDonald's, one of the largest advertisers in the world, uses different methods and styles in its advertisements to show its customers that McDonald's is the favorite restaurant of any age, race and class. There is a notable difference between fast food advertising and what they represent in reality. Consumers experience different qualities of food, from what is advertised to what is portrayed. From the customers' point of view, a restaurant is not just about food, it is also about the trust they need to earn among people to increase the probability that people will have their product, which results in increased profits for the company. McDonald's advertisements encourage consumers to believe that the restaurant is, as Schlosser states, a "trusted friend" by demonstrating that MacDonald's is an honest, trustworthy, and safe place for everyone. As we receive the data, we classify it based