Globalization and films Globalization is the spread of different political, economic and cultural trends in different parts of the world. (Stanford) American media has spread rapidly across the world, and at the forefront of the media blitz is cinema. Movies are an incredibly important escape for many people around the world. Films can transport the viewer to another place or time, and since the beginning of society, performances have been a staple of cultural activity. Films show a perception of reality, for better or worse. Many see films and the cultural context they are placed in and think it must be an accurate representation, which sometimes unfairly stigmatizes a group of people or culture. Hollywood has been able to expand throughout the world, and many think that the goal of promoting American culture through Hollywood films is to dominate other cultural communities around the world and become the universal culture of the world. Going to the cinema with friends or family has been a tradition for many for a long time. Globalization has spread Hollywood films all over the world, and the stars of American cinema are also the stars of world cinema. Some think that because of the way Hollywood chooses which films to produce, much of the mass audience is looking for something fresh and new. Because of the “American style” of cinema, Hollywood produces for-profit films with easy-to-understand stories. But is it right to flood other cultures and countries with our sometimes partial films? Is Hollywood replacing the cultural identity of many groups of people? The film was intended to showcase the traditions and customs of specific cultures to the rest of the world. However, due to Hollywood's need for a large market to sell a film... middle of paper... in line with the US Economic Census, film and video production in the US as a whole has generated revenues of $20.15 billion in 1997, with Hollywood alone responsible for nearly 60% of this total. (US Census) Hollywood's success has come without much competition pushing for more, and with the emergence of cinematic globalization, it should be very interesting to see if they can maintain the ideal movie headquarters. Its unique pool of talent from many different countries, the cultural impact of Hollywood films is now felt in all parts of the world. Cinema is a global good that everyone can enjoy and I think cinema will continue to grow. It will be very interesting to see even greater diversity globally in cinema, and with diversity comes creativity, which everyone can benefit from with their unique ability to make big-budget films that appeal.