The media and popular culture are undoubtedly powerful and have substantial agency and influence in society. According to Sarwar (2008, p189) “information is power”. The “communication media” (Thompson, 1995) are very important to modern society, as their significant audiences and wide availability allow for the efficient transmission of information. This provides significant power and leverage to the media industry, as it is arguably the only form of communication between the public and the original source of information, such as the state. Indeed, popular culture is also granted power and agency within society, as it can determine common and accepted aspects of a national and global culture. John Thompson (1995, p4) argues that the “media” holds significant power. He argues that the media possesses considerable influence in modern society, therefore providing the media with significant agency (Thompson, 1995, p10). Thompson (1995, p5) argues that the media have been a powerful force behind social interaction and relationships, formulating new “ways of relating to others and to oneself” (Thompson, 1995, p4). Indeed, in the digital age, Thompson's argument can be compared to the power of media in the Internet world, highlighting the formation of new social interactions in a place where individuals do not have to be physically present to communicate and discuss. . Therefore, it is clear that elements of media and popular culture, such as social networking sites, gain significant power and power. The power of the media is clearly evident in the authority given to news broadcasters. As the place where information is traditionally obtained for the general population, news broadcasts have the meaning... middle of the paper... news status and the concept of celebrity. Popular culture and media are deeply rooted in contemporary society. Strongly influenced by modernity and the modernization process, the importance of these models is constantly evolving. Indeed, the power and agency given to the media and elements of popular culture are evolving similarly as the society they represent evolves politically and economically. Walter Cronkite argued that the job of a journalist is “only to hold the mirror, tell and show the public what happened” (Groeling, 2008, p633). However, this concept also applies entirely to media and popular culture, as ultimately these cultural phenomena are reflections of the society in which they are intertwined. Media and popular culture are constantly evolving and changing, reflecting the societies of which they are the very product..