The media is a dynamic force, constantly changing in approach and structure to keep pace with the demands of society. Today's society relies heavily on the input of the media to base thoughts, feelings and beliefs accepted within our society. Media has evolved from the simplistic industry of the 14th century to the multi-billion dollar industry it is today, where technology has driven this development. The media today is more influential and powerful than ever, it has the power to divide or unite people on a certain topic in which people engage. Additionally, celebrities have become key features and products of the. The ideal and definition of celebrity has changed over the decades to become a more powerful and influential figure. The media is undoubtedly an influential source in today's society. The technologically savvy society is a cause for greater attention to be placed on the media as examples of acceptable conduct or attitudes, as well as an outlet for important current issues in society. Traditionally, the development of media began in the 15th century, with the successful creation of the printing press, which made it possible to distribute information in society in writing. (Van Krieken 2013)This media origin was not a competitive or overly influential source, in its years of development. The media was more of an information source for world news such as the deaths of influential or important figures, as well as outbreaks of wars and issues related to these conflicts at the international and national levels (Van Krieken 2013). Therefore, it was only towards the middle of the 17th and 18th centuries that the media in particular, the newspapers, found their context in society and therefore once established they were able to branch out knowing that they had stable roots... half of the paper.. .. ..and their confidence in using the products they use or trust. This thereby creates a media-mediated celebrity-fan relationship. In doing so, this has changed the historical view from key and influential figures making significant contributions to achieving fame to today fame is not always directly related to success (Turner 2013) and therefore may simply be "known for being known" becoming a product of the media and pop culture that sell us the idea of ​​celebrity. To conclude, media and pop culture and both social structures are subject to change over time in accordance with society. Celebrities have become key figures within society where definitions have evolved over time. Just as the media have structured the change to become more of a practice, just as the forms and influence of technology have facilitated the media change.