INTRODUCTION“Probably no other city in the world has such a self-contained street or square and such a largely separate civic entity as Times Square.”– The New York Times, Sunday 16 December 1906. Times Square is located at the intersection of Broadway (now a pedestrian plaza) and 7th Avenue and extends from West 42nd to West 47th Street. Before the American Revolution and thereafter, it belonged to John Morin Scott, a general who served under George Washington who had a manor on today's 43rd Street. The house was surrounded by fields used for agriculture and horse breeding. It was named Longacre Square in 1872 after becoming the center of New York's carriage industry. Adolph Ochs, a publisher of the New York Times, moved the newspaper's operations to a new skyscraper in 1904 and then convinced Mayor McClellan Jr. to build a subway station there, and then the area was renamed Times Square. The above quote from the New York Times can only be said to have gained greater validity today. Times Square, regardless of its size, has great economic, social and psychological significance. And in the following sections Times Square will be analyzed from these disciplines by examining the relevant concepts that come into play. PSYCHOLOGY Times Square is located in a city whose complexity in culture and spontaneity of character, which often leaves its visitors as mere spectators, contrasts sharply with the prospect of an organized tourism industry. However, the creation of some destinations from scratch, completely redeveloped neighborhoods and the organization of the chaotic life of New York into something safe and consumable have undoubtedly made Times Square a place to visit, freeing it from many negative... ... middle of the card...... tarbucks also received protests when he attempted to replace Little Rickie. On Grand Street we battle Dunkin Donuts and 7-11. Below is a chart from the Center for an Urban Future showing New York City's mass proliferation via chains. Another thing worth noting is that the proliferation of chains leads to a situation where decisions that affect the community are made by people who are not as committed to the local area on their boards of directors. Personally, I believe the solution is that local efforts to oppose the chains should be complemented by government intervention. The government should create policies that benefit local communities and their businesses as they are naturally better custodians of their culture and place. We must not forget that in many cases it is precisely this culture that attracts tourists.