Consumer recognition is achieved through promotions on social media sites, educating the consumer about services, information, events and products. With social media, the quick response time received by the consumer has affected the impression the engaged consumer has, creating a positive factor for the company's future business. And as seen with the Mayo Clinic, providing a critically valuable service to the consumer creates “respected” recognition for the promoted brand. Value has been seen in companies embracing social media through the value of sharing, collaboration, education and informative content. Consumers want in-depth, fact-based content from healthcare providers' social media sites. Maximizing patient engagement, creating a content-rich site, creating a positive area for encouraging feedback, and creating a personal connection with the patient are the driving factors of many healthcare professionals currently embracing social media