These people tend to look at consequences from a broader spectrum. They think action utilitarians apply utility the wrong way. They think that rules of conduct should be included and that they should stimulate general usefulness. Action utilitarians believe that something morally right will result in greater happiness than alternative rules. For example, if society adopted a rule that killing was acceptable, then there would be many more unhappy people than happy people. Everyone would be terrified because they know they could be killed at any moment. More and more people are happy that killing is against the law and morally wrong, so they don't have to live in fear. As more and more people are happy that killing is not morally right, they then believe that killing is not acceptable regardless of any circumstances. Rule utilitarianism is typically closer to the views we have today. It does not allow certain actions to take place in certain situations just because it may be convenient at that time. They look at the bigger picture, bringing it closer to the moral standards we have in our world