In 2009, Forgas set up a small experiment in a stationery shop in Sydney, Australia. He placed various miniature items on the counter near the checkout area. He waited by the door where shoppers were exiting to ask them how many items they could remember at that moment. On sunny days, he would tweak the music to make it bright and bubbly, using the Gilbert and Sullivan soundtrack. On Rainy Days, he adapted the tune to a much simpler melody with Verdi's Requiem. In his results he found that when he looked at shoppers in a more depressed environment, they were almost four times more likely to remember many more trinkets than in the opposite environment. He concluded that one of his most important findings was that “…sadness makes us more concentrated and diligent – the spotlight of attention is sharper – happiness seems to have the opposite effect, so that good mood makes us 20 % more likely to have a moment of joy.” intuition.”[7] These results were surprising as they helped demonstrate the fact that melancholic moods actually boost our mood by helping our creativity.
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