Target MarketThe fitness market is currently growing significantly and is poised to grow in the coming years. Demographics Age and Income Segmentation Since healthcare in New Zealand is inexpensive to provide depending on the situation, people are able to spend the money to stay healthy. Health issues in the public eye are drawing people's attention to the benefits of fitness. Les Mills caters to those whose household income exceeds $83,000 per year. These people are generally between 18 and 35 years old and are of both sexes, male and female. This aging population is becoming increasingly aware of chronic diseases such as heart disease and diabetes and membership will grow to around 1 million by 2030, through technology and media thus targeting them through online social sites, television, radio and magazines. Geographic Segmentation Most people live close to the gym they are members of, this allows for consistent workout routines that will benefit them in the long term. “Fitness Gyms Are a Cost-Effective Business” (Reference; Jennn Fusion, 20...