According to user and gratification (U&G) theory, it is argued that people use media to satisfy their needs and gratifications. The framework looks at the role of media and the choices users make to satisfy particular needs. According to Katz (YEAR), the model is a recurring function in which the needs of individuals and social factors generate different expectations that lead to different patterns of use and gratification, ultimately returning to the needs of users (SROUCE). For users, they gain knowledge through the use and gratification of social media and other users who agree with their opinions and observations, intensifying shared experiences. The attainment of knowledge and information can be considered important motivators. The U&G Grants Agency to Humans (SROUCE) argues that humans use social media to satisfy their curious needs. The theory would benefit if it were to identify power relations between social media and users. Users respond to media based on users' desires to consume, participate in, or produce content (DOTUVR). It is based on the assumption that people are not all the same, but our needs differ due to various social and psychological factors. Therefore, social media applications on mobile phones and the Internet not only help viewers create new relationships but also maintain them. SORUCE argues that Twitter helps strengthen relationships due to the network's ability to facilitate direct and transparent conversations (Parr, 2010). The strengths of the U&G model are due to its applicability to various media contexts; the research contained in this article determines that social TV, knowledge acquisition and information can be considered important motivators. Furthermore, in this article we determined that viewers used particular technologies to satisfy their needs and gratifications