An example of this is the Walt Disney Company's policy of not allowing alcohol in its parks in California, Florida and Tokyo, which it has extended to France. But the implementation of this American strategy has caused shock and revolt in France, where a glass of wine at lunch is taken for granted. It failed to recognize that alcohol is seen as a habitual drink at meals and a component of everyday life. After much consideration, in May 1993, the Walt Disney Company transformed its policy and allowed wine and beer in the Euro Disneyland theme