Technologies are indispensable and highly associated with individuals, companies and organizations. Numerous important technologies are developed by companies and industries to gain a competitive advantage in the market. The way of life of individuals has also been influenced by technologies, both in the social and work spheres. Social media is one of the technologies that were invented and became prevalent contemporary. The origin of social media dates back to the “Usernet” inaugurated by Tom Truscott and Jim Ellis of Duke University in 1979. It was “a worldwide discussion system that allowed Internet users to post public messages” (Kaplan and Haenlein, 2010: 60 ). . It later developed into various types of social websites and the users of these websites increased. Two main concepts of social media were constantly discussed with it: Web 2.0 and User Generated Content. Web 2.0 is the foundation of social media that publishes composite information contributed by large users, while user-generated content indicates the content shown in these websites and how they would be used. Kaplan and Haenlein (2010: 62) classified social media into six categories: “blogs”, “social networking sites”, “social worlds of virtue”, “collaborative projects”, “content communities” and “game worlds”. of virtue." The first three are perceived as a high level of self-presentation or self-disclosure and the last three are perceived as a low level of self-presentation or self-disclosure where individuals might avoid being exposed to the outside world under lie in disguise. In terms of the degree of social presence or media richness, blogs and collaborative projects are the highest, social networking sites and content communities are in the middle, and the lowest is the virtue of social and paper worlds. .....three trends and powerful tools for companies. They are, however, against the concept of Romanticism. Romantics are good at pursuing human nature and pointing out that the right to make choices should rest with humans rather than technology. However they rejected the Futurist view that technology can benefit humans, they are too objective to endanger humans, they assumed that technology can control human minds, rather than believe the Managerialism view that it depends on method used by managers and can improve organizational capacity. performance. The biases of Romanticism are to omit the fact that technology can improve human life and change organizations, and little evidence supports this hypothesis. The assumptions and opinions of romantics are too extreme and they should admit that technology can bring both benefits and disadvantages to human beings.
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