According to TechRunch.com, Starbucks was considered a company that implemented the best social media strategies (2010). Starbucks took advantage of the "madness" of social networks by positioning itself on Facebook and Twitter. At the same time, Starbucks has penetrated the smartphone industry by being part of Blackberry, iPhone and Android applications. To stimulate the interest of its customers, Starbucks starts My Starbucks Idea (www.starbucksidea.com) for customers to share their ideas and Flickr for sharing images. Facebook With nearly 26 million fans, Starbucks successfully promotes its brand and latest products on the Starbucks Facebook page. fan page. According to Porterfield (2010) Facebook is still the top contender among social networking sites with a unique audience of 125.2 million visitors. This page also gives customers space to express themselves in their relationships with Starbucks services. Ultimately, viral marketing is formed through these connections. Viral marketing or commonly known as buzz marketing is an Internet version of word-of-mouth marketing (Armstrong & Kotler, 2005) that spreads like a virus. When customers tag the Starbucks name in their status, they let their friends know about the brand, thus promoting Starbucks. With the existence of this page, Starbucks has promoted its brand to various people with just one click. To continue to be part of the Facebook phenomenon, Starbucks should create more promotions through Facebook, such as online coupons and idea sharing. Twitter At the same time, Starbucks has positioned itself in microblogging, Twitter with over 1 million followers. Through Twitter, Starbucks promotes and notifies its followers about products, promotions and causes. They are... middle of paper... care about their audience and value their opinions. Starbucks could also include competition to increase visitors' interest in visiting the website again. Conclusion Starbucks has basically designed an effective communication plan using this channel. It is beneficial for Starbucks' business because more and more people are turning to using new means of communication. Starbucks must respond and connect with customers consistently so that the relationship improves and is sustained. Therefore, Starbucks has made the right move by involving itself in Facebook, Twitter, mobile applications, online partnerships, Flickr and community websites as these tools have become a phenomenon among Internet users. At the same time, Starbucks should explore these channels more so that it can reach the audience efficiently, thus positioning Starbucks as one of the best brands.