Thailand or Kingdom of Thailand is an Asian country located in the center of Southeast Asia on the Indochina Peninsula. It is a monarchy ruled by King Bhumibol Adulyadej, who is Thailand's longest-serving current head of state and longest-reigning monarch. King Bhumibol has sat on the Thai throne since 1947. Although Thailand's constitutional system has stripped the monarch of his former powers, the king remains a symbol of political stability, social unity and power as well as playing an important role in reconciliation between different groups of the country. There is a significant corollation between the concept of the Kingdom of Thailand and the set of cultural values ​​with which the Thai people identify emotionally or cognitively. Despite the fact that Thailand is a land of great social contrasts and disparities, the emphasis is on the social dimension. harmony as a fundamental value of the country. Tensions between different social groups in the country are minimized by unity around a set of beliefs. Theravada Buddhism is the main religion in Thailand, furthermore ideologies such as Taoism and Confucianism inherited from the Chinese are strongly present in Thailand and promote concepts such as collectivism, acceptance, cultivating mutual relationships and establishing friendships and civility. Collectivism rather than the indexicalism promoted in Western countries is what drives Thais to overcome socioeconomic divisions created by ethnic, regional, or income disparity in their country. In the same light, the King plays a huge role in bringing people together. He is perceived as a father figure whose advice is also welcomed in the political and social spheres. His position... at the center of the card... the government that was ousted in a coup encouraged by the country's elite and supported by the southern half of the country. An initially purely political conflict has transformed the country into a battlefield where the rural and urban worlds fight each other mercilessly. A general election was scheduled in February 2014 to remedy this situation in vain. The different parties are still in conflict, breeding bad blood among Thais and worsening socio-economic divisions between them. As a result, the political crisis is taking a toll on the Thai economy as the baht has fallen and tourist numbers for 2013 and 2014 have declined. This time the core values ​​of Thai countries that once united people may not be enough to ensure the unity of the nation in those difficult times.