Strategy. Segmentation: The paint market can be divided in two main ways: by application and by type. Segmentation by application is divided into two main segments: • The decorative paint market consists of coatings used by buyers and experts in home decoration and development. • The industrial market segment can be divided into numerous sub-segments, based on the details and arrangements of the coating, such as automotive coatings, powder coatings and marine coatings. Segmentation by Type: It is also conceivable to segment the market into water-based coatings and soluble coatings. Water-based coatings account for 48% of the market as the quality and vigor of water-based coatings are continually expanding due to creative raw materials. Additionally, these two segments could be further subdivided as indicated by their resin base. Coatings focused on acrylic emulsions or vinyl resins account for 47% of the market because they require fewer resources to produce and maintain, and because they are recyclable, vinyl coatings are also an environmentally friendly choice. Market Size: Decorative Painting: Major segments in decorative painting include exterior wall paints, interior wall paints, wood coatings and enamels, and ancillary products such as preparations, fillers, etc. Decorative paints account for more than 75% of the overall paint market in Egypt. The demand for decorative paints emerges from home painting, architecture and other presentation purposes. This segment is price sensitive and is a more profitable business than the industrial segment. Industrial Painting: Three major sections of the industrial sector include automotive coatings, powder coatings, and protective coatings. Buyers for industry...... middle of paper ...... methodology.d. Positioning: Clients' business sector has changed constantly and repainting houses has become a less common practice. Painting became less regular and utility-based. Rather, buyers have become more thoughtful and knowledgeable about home decor and construction. The rise of shadow experts and interior designers has also contributed tremendously to this trend. Therefore, NCP positions itself as part of this high-voltage feeling of creating a home. - Core thought: "NCP is about people putting expressive energy into designing their homes." - Change in visual identity: NCP advances the its image together with its packaging to obtain a more updated and international appearance and enrich the visual demand of the brand. -Service Offering: NCP hosts a new service offering element, where it transmits not just paint but a painted house.