This is exactly what the article is about; the correct ways to advertise a business with suggested guidelines to follow. The article states that so far in 2015 in the United States, 73% have at least one social media profile. Looking back 5 years ago, it was only 48%. There will be continued and rapid growth as time goes by. Entrepreneurs may struggle to keep up with this trend and have the knowledge on how to promote in this way. Some may be inclined to open as many profiles as possible and have the mindset set to only get sales and not truly relate to consumers. According to the article, customers or potential customers want to know that the company really cares. The writer indicates 5 ways to approach social media and the best strategies. The first method to follow is “treat your followers like real people”. An example was given of times gone by and how typical "mom-and-pop shops" provided exceptional personalized service and this is what generated great sales. The same principle should be taken into account, only now it is a little more difficult since it is not done face to face. Being engaged is key. The second method is “Focus on who people are, not what they give you.” You need to realize that there are potential customers looking at your business and that there are only constant ads and discounts that push sales,