Video games may have started out as a very small market. But today this market has become even bigger than the film or music industry. Every year, millions and millions of games fly off store shelves. Grand Theft Auto V has broken sales records for the best-selling entertainment product ever. While this game and others like Call of Duty, Battlefield, and Assassin's Creed sell millions of copies every year, other games don't sell as well and simply sit on store shelves. So, why do gamers rush to stores to buy some games and pass on others? The answer is not so simple: “good games sell, bad games don't”. If that were the case, then a game like Persona 4, which was critically acclaimed, would have sold millions of units. While Call of Duty receives mixed reviews from its fans every year, it sells millions of units every year. There are many factors that influence a player's purchasing decisions. Advertising, game reviews, and trends/popularity (how well known a game is and trends among popular people) all influence gamers' purchasing decisions. Advertising is a major factor in determining whether or not a game sells, as it determines whether players know whether the game exists or not, as well as piquing consumer interest in a game to purchase it. You can make a fantastic game that gets glorious reviews from all the critics, but you still won't be able to sell it. If no one knows about your game, it won't sell. This is just the basic surface of the purpose of advertising. Now that consumers know about the product, how does advertising encourage them to buy it? An academic study by Hermann Ebbinghaus, one of the first men to study how the human brain works, conducted a test to see which parts of advertising people remember best. His findings showed how the adver...... mid-paper ......ian.com.Guardian News and Media, 10 February 2014. Web. 29 April 2014.flappy-bird-ebay-app -store>.LIU, HUA-JUNG and YIH-CHEARNG SHIUE. "INFLUENCE OF FACEBOOK PLAYERS' BEHAVIOR ON PURCHASE FLOW AND INTENTION. ." Social Behavior and Personality 42.1 (2012): 125-133. Umass Lowell Online Database. Network. April 24, 2014. Michael, Pacther. "How much do programmers earn?" . Game Trailer, May 10, 2014.Web. May 10, 2014. .Pewdiepie, . FLAPPY BIRD - DO NOT PLAY THIS GAME! . 2014.Video. YoutubeWeb. April 242014. .
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