Position of Costco within the Four Pillars of Analytical Competition To better understand Costco's strength and analyze it logically, the book has suggested the pillars of analytical competition.• Support by a strategic and distinctive capabilitySince analytics is used to support the capability, which can vary based on many aspects, such as supply chain, cost or time. For example, measurement of consumer financial service would be based on financial score, such as FICO. As with Costco, the wholesale warehouse, what distinguishes it from other companies is its low-cost operation, that is, the delivery of a service or product at the lowest possible cost, as indicated in the lesson slides. Costco is able to sell its products usually at a lower price than other supermarkets or stores. 1. From the price point of view, the reason is that the price of the product is not more than 15% of the original cost price. Based on CNBS news data, generally, the price of products in supermarkets or shops is usually increased by 25% or 50%. This allows Costco to deliver their products at a lower price