Toyota introduces a special action that highlights its commitment to manufacturing environmentally conscious vehicles. The organization put the spotlight on the eco-friendly image of the car brand. Intrigued buyers had the opportunity to visit a unique site on the improvement of the Prius. Toyota used focus groups with target customers to evaluate different parts of the Prius. Toyota found that customers valued high innovation, moderate costs, and quality. Much of the underlying commercial spending plan for the Prius has gone toward materials to help dealers convey the crossover's new innovation to customers. In mid-2007, the second generation Prius arrived on the market. This time Toyota has focused on customers who tend to demand solid, moderate and proven items. Toyota burns through £27,218,000 in limited-time exercises in the UK. As it was the leading car of its kind due to hybrid synergy, the Toyota Prius was confirmed by the British government that the owner of the Prius is qualified not to pay congestion charges in central London which are typically eight pounds per day. Buyers and manufacturers will be offered incentives to speed up the introduction of hybrid cars with a petrol engine and electric motor and those that run exclusively on the engine. It is one of the main preferred points of view for the development of the Prius precisely because it is more environmentally friendly