Supplier Bargaining Power: Securing customers through the use of app convenience creates supplier bargaining power. Since Bob is the application vendor, building bargaining power through the vendor (himself/app developer) becomes much easier.4. Threat of Substitutes: Substitution, price/performance, and changing costs are all factors that drive the threat of substitutes. Bob's app informs people about products, services, schedules, classes and more. Gold's Gym is a corporate fitness facility that created an app to track progress and report health statistics. Gold's idea differs from Bob's which decreases the threat of substitution.5. Industry Competitors: Bob's major competitors include Nitro Fitness, YMCA, Planet Fitness, and Tri-State Athletic Club. Why Bob's Gym continually differentiates itself from the competition with signature shakes and meals, an updated marketing plan and equipment, and a new, contemporary