However, as previously stated, food advertisements in the present are likely to possess qualities that have been extended from bygone eras. This includes incorporating sexualization into a female figure (Figure 3), as they should appeal to the male eye (resulting in stereotyping and an increase in male status, authority and empowerment within society), as they should being in a society ( Figure 4), what they should eat (Figure 4), as well as the stereotype of the housewife depicted in advertisements from the 1960s and carried through to the present day. The results of the cross-cultural questionnaire support this concept when the respondents were asked: