This ad attracts the customer's attention with the black and white contrast of the phone and the wallpaper placed exactly in the center of the image. By surrounding the image with the list of new features, the iPhone 4 advertisement conveys to the customer the idea that it is a big problem, without actually saying that it is a big problem. In today's world, minimalism is commonly used with premium valuable items, it can be argued that Apple has led the charge towards this connection between minimalism and upper class. However, Apple's "less is more" approach seems to showcase the iPhone in a very positive way. , high class light, which stands out well on few colors and no other objects that can distract from the body of the phone. This is a good form of window effect, as customers may believe they belong to a higher, more desirable social class with an iPhone.