Topic > Michael Eisner - 1890

Michael Eisner was known for being a creative executive. His creativity came to Disney at a time when creativity and vision were lacking. Eisner worked for ABC and then moved to Paramount, where he released numerous box office hits. Eisner was sought out and recognized as the best option alongside Wells to run Disney due to his knowledge of films and understanding of consumer preferences. Eisner's creativity then extended to Disney by renovating the Disney Park with new attractions and increasing prices, a no from Walt Disney. Eisner transformed Disney into a major American brand by creating ubiquity through television advertising and producing Disney stores. Michael Eisner Ultimately, Eisner found a way to ensure that the Walt Disney Company wasn't the only one earning increased profits. Eisner was certainly a force to be reckoned with, however he wasn't the only reason for Disney's immediate success. Frank Wells was the second member of the dynamic duo that brought Disney back to success. While Eisner was the creative genius, Frank Wells was the person who ran the numbers. Even though his known responsibility and strength was his knowledge in financial, accounting and legal matters, he had the hidden strength to tame the beast within Michael Eisner. Wells was killed in a helicopter crash and once the yang left the yin, Eisner's left side awakened. Michael Eisner became a CEO who went on a power-bending tirade. Upon Frank Wells' death, the discussion of a successor was one of the main topics pursued by Roy Disney and Stanley Gold. Many people were let go during this period, including the animation director, Jeffrey Katzen... halfway through the document... in general terms, a chance for change may occur sooner and the chances of losing control are greater. greatly minimized. There should also be an option for impeachment with a two-thirds vote of shareholders. Shareholders can hold a sort of town hall meeting where they question the CEO in front of the board which acts as a jury that then decides the fate of the CEO or board member. It would also be beneficial for Disney to find a CEO who puts the consumer first because they are obviously the ones funding the company; second, they must take care of workers by ensuring that they receive reasonable compensation and fringe benefits. Finally, the need for exorbitant CEO compensation needs to be reviewed to ensure that it is not 200 to 300 times more than the average worker's pay and is more or less 10 to 15 times plus a reasonable bonus..