Walking along the main street of the city, there are goods and services waiting for sale. From the same category of goods or services competition appeared. To attract the consumer's attention, the product or service must be exceptional. But how can products and services stand out from the competition? Advertising is the choice. According to Ringold (1998) advertising can provide information and help the public make decisions about the new product. Therefore, advertising could make the public aware of the existence of the products and services in the market. Advertising can also let the public know what is good and the benefits of purchasing products and services. Advertising, information and details of products or services is included. Although there is information, the ad must be careful when placing it in the ad. This is because the advert is posted to the public. The public could easily access information by reading newspapers and magazines, or watching television programs, or even listening to the radio. When the ad can reach the audience, the company should be careful and responsible towards the ad. The more popular the ad, the more careful the company or organization needs to be about what it wants to post. This is because the advertisement could influence anyone, including children. When advertising, the company or organization must know that society is made up of different levels of people. The audience comes from different backgrounds. Therefore, when doing advertising, the company or any organization must pay attention to its content. According to Kherathithanakann (2010) every person comes from different societies and has different backgrounds such as gender, age, race, religion, culture, education, need or demand,