As a society, we have become very aware that advertisers will appeal to children, so much so that many children recognize many brands and logos at an early age. In 1991, 91% of 6-year-olds could correctly identify different brands of cigarettes. Since then, our efforts to change this particular issue in the United States have been quite successful, but advertisers have now begun using the same methods to appeal to children in low- and middle-income countries (USA Today). Almost everyone would say that these tactics obviously do not have a good moral standing, yet similar methods are used with all different types of products that attract multitudes of people accompanied by promises that are ultimately not kept. If we don't change anything there may be consequences. When it comes to breast cancer, you can easily see where advertisers have overstepped the bounds of a good cause. The efforts of some organizations, such as Avon, Susan G. Komen, and Estee Lauder, have had a great impact on breast cancer awareness, but at the same time have introduced many new issues. What was once a movement of political activists has become a pink ribbon. It changed the color pink in our minds forever and put a beautiful face on a rather serious disease. Unfortunately, many have fallen into the trap without thinking twice. Consumers, donors and sponsors should do research on the efforts and events they sponsor, as many advertisers take advantage of people's good hearts and put breast cancer ribbons on products without disclosing where the money is really going. Before exploring the atrocities that occur with these advertisers, you need to understand exactly what cancer is. Often, the misconception about cancer is that you can get cancer from an outside source. The truth is that every person has cancer cells inside them