The next generation expects employers to focus on the triple bottom line: people, planet and revenue. For example, Starbucks Café which has specifically assigned guidelines to ensure that their sources are allocated to sustainably grown and processed coffee since when it comes to coffee production they take into consideration many aspects such as economic, social and environmental. While carrying out activities that can benefit consumers and earn their trust, honesty and loyalty. Furthermore, the Bank of Palestine has allocated a percentage of its net profit to support community projects and has encouraged its employees to engage in volunteer work and many other activities that will leave a positive impact and can ensure sustainability for a better world.