Rob Grom's photographic image for the cover of David Kirby's book, Death at SeaWorld, aims to persuade the reader through pathos, logos and ethos to read the book. Looking at the cover of the book, a person is attracted by the emotion of the graphics, by the dark and contrasting colors of the photo and text. The potential reader of the book is also inspired to look at the logic of the title and subtitle. Finally, the reader will also notice an author with a reliable reputation. The photographer does an excellent job of depicting David Kirby's contribution to issues related to whales in captivity. The dark blue color that shades the orca's aqua blue water triggers an emotional response to questions. What causes the shadow? What mysteries and secrets does this book contain? The book's title, Death at SeaWorld, is written in white, then darkens to gray lettering. Death in white lettering shows that the pathos of death is pure, and the graying of SeaWorld is an affirmation of SeaWorld's fading image. The media was flooded with news articles following the death of Dawn Brancheau in February...