Topic > A Five-Year Strategic Plan for Mensa Inc. - 1109

A five-year strategic plan for Mensa Inc. should be dynamic and focus on ensuring that the current situation involves multiple industries and businesses. It becomes extremely essential to re-invest and formulate a stronger BCG matrix with divestment of loss-making units. The BCG matrix is ​​a matrix used for the purposes of formulating a company's strategy, but it is a four-cell matrix. It is used to measure a company's position in relation to its relative market share and market growth. . Based on this, it is possible to evaluate the situation in which all four divisions of the company are at different performance levels in order to formulate a five-year strategic plan. This can help in creating a portfolio where returns are optimized by reinvesting in growth-oriented sectors and disinvesting from sectors that are saturated and loss-making for the company. Major issues facing the company and analysisThe major issues facing the company include the existence of multiple companies with different needs. There are separate levels of performance and success as well as growth possibilities for each sector and the company must address problems in each of these divisions (Dube, JP, 2004). The BCG matrix is ​​also a matrix used for the purpose of formulating a company's strategy, but it is a four-cell matrix. It is used to measure a company's position in relation to its relative market share and its market growth. If these two values ​​are high, the company is classified as a star. If these are short they are classified as dogs. Only in case of high market growth it is rated as a cash cow and in case of only high market share it is rated as a question mark. Based on this t... half of the document... among these segments the corporate portfolio was weakening and also hindering the formation of a single strategy for the entire business. But divesting three out of four divisions leads to a very small portfolio which also leads to the possibility of high risks. The process of restructuring and forming a better portfolio would provide the company with many opportunities, including exploring new and more compatible product lines and segments, thereby increasing its opportunities to earn better revenues with efficient management. Conclusion To conclude, these problems are holding back the company from being able to sustain profitability to a large extent. If these issues are resolved, then it can help the company create overall profitability as each of its subsidiaries will help to be profitable by operating only in the packaging industry or exploring new markets.