Competitive Analysis of Motorola Company Background Motorola, Inc. is a leading Fortune 100 global communications company providing products and solutions for seamless mobility through broadband , integrated systems and wireless networks. Motorola was founded in 1928 by Paul and Joseph Galvin as Galvin Manufacturing Corporation. The company began by making battery eliminators that allowed battery-powered radios to run on household power. The first Motorola brand car radio was launched in the 1930s. In 1947 the company changed its name and became Motorola, Inc. The company expanded in the 1950s and 1960s and became a manufacturer of semiconductors for other manufacturers. Motorola also became a global company in the 1960s. In the 1970s Motorola introduced the company's first microprocessor and a prototype for the world's first commercial portable telephone. In the 1980s and 1990s Motorola provided the world's first computerized engine control, invented the Six Sigma quality improvement process, and launched the MicroTac which was then the smallest and lightest cell phone on the market. In the 21st century, Motorola provided the world's first GPRS cellular system, the world's first wireless cable modem gateway, and the MOTORAZR V3 cell phone. Motorola continues to pursue mergers, acquisitions and alliances in an effort to grow and remain profitable and a global leader in the industry. Some of the major mobile device products for Motorola are cell phones, accessories, Bluetooth devices, IDEN technology, portable energy systems, and two-way radios. Motorola's key enterprise and government mobility solutions products are biometrics, integrated information management, computer-aided dispatch systems and records management systems. Other notable products are Motorola's networks and home networking solutions. Motorola has three business units: Mobile, Networking & Business, and Connected Home Solutions. During fiscal 2006, mobile devices generated 66.1 percent of Motorola's total revenues, followed by networks and enterprises which generated 26.2 percent of total revenues, and connected home solutions which generated 7 .7% of total revenues. Motorolaê's revenues for fiscal 2006 were $42,879 million. The United States, which is the company's largest market, accounts for 43.9% of total revenues. Forces and Trends Trend: WiMax aê ¡á‚" Nellie Stewart Description of the trend: In the industrial environment, worldwide interoperability for microwave access (WiMax) is very important to Motorola WiMax is an IEEE (Institute of Electrical and Electronics Engineers) designated 802.16e-2005 (mobile). With WiMax, cell phones will no longer be tied to cellular networks. WiMax has the potential to replace a number of existing telecommunications infrastructure (WiMax, 2007). coaxial cable used by cable TV while offering Internet Service Provider (ISP) services Trend Relevance: Wireless Broadband Access (BWA) and especially WiMax is used