Gross margins were 44.8% in the first half of fiscal 2015 compared to 50.8% in the prior period. Marico Hair Oil Market: Marico hair oil brands grew by 11% in volume during the 2013-2014 financial year. Parachute is the leading brand with a 45% market share in the coconut oil category. The different brands of Marico in the hair oil category and their market share are shown below: Brand Category Market Share (%) Parachute Coconut Hair Oil Coconut Oil 45 Nihar Naturals Coconut Oil 9 Parachute Tender Coconut Oil advanced Coconut Oil 12 Hair and Care, Shanti Amla etc. Hair Oil 28 Hair Reach of Oil Products: Marico sells around 7.5 crore packs every month to around 7 crore households through around 40 lakh retail outlets services through its nationwide distribution network. The network is made up of 32 C&F agents, 4 regional offices and around 5 thousand distributors and wholesalers. The following table provides a summary of Marico's distribution network in India: Urban Rural Sales Territories 135 49 Distributors 750 - Super distributor - 145 Retailers - 4100 Brands and sub brands in the Hair Oil category in