Understanding Strategic ManagementA Strategic Analysis of Toyota Motor CorporationIndustry: Automotive IndustryCONTENTSINFORMATION ABOUT TOYOTA MOTOR CORPORATION PAGE 3EXTERNAL STRATEGIC ANALYSIS:-FIVE PESTEL FORCES ANALYSISPORTERACOMPETITIVE ANALYSIS PAGE 3, 4, 5 AND 6 INTERNAL STRATEGIC ANALYSIS:- SWOT ANALYSIS PORTER VALUE CHAIN ANALYSIS PAGES 6, 7 AND 8 STRATEGY FORMULATION:- PORTER GENERIC OPTION ANALYSIS MATRIX ANALYSIS ANSOFF ANALYSIS PAGE 8,9 AND 10 RECOMMENDATIONS PAGE 10 CONCLUSIONS PAGE 10 REFERENCES PAGE 1 1LIST OF TABLES E TOYOTA FINANCIAL REPORT DATA PAGE 3TOYOTA AND HONDA COMPARISON CHART PAGE 6PORTER'S GENERIC OPTIONS ANALYSIS DIAGRAM PAGE 8ANSOFF MATRIX DIAGRAM PAGE 9About Toyota Motor CorporationToyota Motor Corporation is a company based in Japan, with its headquarters located in in Aichi Prefecture. The company was founded by Kiichiri Toyoda in 1937. Currently the CEO of the company is Akio Toyoda. Toyota is fundamentally interested in automobiles and is one of the world's major players in this industry. Toyota also owns two other brands, Lexus and Scion, which give the company a big advantage over other competitors. Toyota produces sedans, hatchbacks, SUVs, MUVs, pickups and buses. During the year 2013, Toyota had approximately 333,498 employees, working globally. In March 2013, Toyota was ranked as the thirteenth largest organization globally in terms of revenue. In the following table we can see the financial ratio of Toyota Motor Corporation in the year 2013-REVENUE 22,064 BILLION YENS OPERATING PROFIT 1,320 BILLION YENSNET ...... half of the document ...... bile.asp. [Accessed December 15, 2013].Toyota . 2013.Toyota. [ONLINE] Available at: http://www.slideshare.net/FenellaAndrade/toyota-9167108. [Accessed 15 December 2013].Pestle for Toyota. 2013. Pestle for Toyota. [ONLINE] Available at: http://www.scribd.com/doc/133979217/Pestle-for-Toyota. [Accessed 15 December 2013].Case study on Toyota strategic management. 2013. Toyota Strategic Management Case Study. [ONLINE] Available at: http://www.slideshare.net/ArioArdianto/strategic-management-toyota-case-study-27410014. [Accessed 15 December 2013].Competitive analysis. 2013. Competitive Analysis. [ONLINE] Available at: http://dana.ucc.nau.edu/~toyota-p/competitive_analysis.htm. [Accessed 15 December 2013].2013. [ONLINE] Available at: http://2.bp.blogspot.com/-XlYiqBsXMTc/ToKUCcTvkdI/AAAAAAAAASI/8klxx2iz5xQ/s1600/Ansoff+Matrix.jpg. [Accessed 15 December 2013].
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