Machiavelli illustrates several key points about what it takes to be a "successful" prince. In chapters 5-10, Machiavelli gives us a true picture of the ruthless reputation he has maintained over the years. He explains his ideas on how to conquer a "free" state or republic and how to conquer and govern with the loyalty and respect of the people. Machiavelli argues in chapter 5 that the key to conquering a free state is to initially destroy it. By destroying the city, Machiavelli believes that the citizens will have no choice but to follow the direction of the new prince. He goes deeper by saying that if a prince occupying these cities does not destroy them, he risks the likely outcome of a rebellion. This rebellion is carried forward by the citizens' tradition and memories of the old way of government. The second step is to live there in person to establish loyalty and the third step is to let the people live by their own laws, but set up a small government that is loyal to you to keep it friendly. Chapter 6 gives us some insight into what Machiavelli believes leadership is. Leaders, he explains, are also followers in many ways. All leaders are imitating the great rulers of history. A leader who really wants to achieve glory does so with his own ability, that is, with his own talent. Anyone can inherit a kingdom, but not just anyone can rule it with natural leadership. This type of leadership is what makes great leaders in history like Moses or Cyrus. Chapter 7 explains that a leader should not try to buy off his subjects. If a prince buys his subjects, they will only be loyal to him temporarily. A prince must eliminate his enemies and do it all at once. Even if a prince fails to rule in his own strength during his lifetime, he is still laying a good foundation for future princes, which is equally important. Chapter 8 explains the level of evil that would have to be done to rise to power. It gives us a clear view of the pros and cons of gaining power through evil means and how to use evil beneficially. Machiavelli was a manipulative man.