Marketing EnvironmentMicroEnvironmentThis environment consists of smaller, more immediate factors that influence Asia Life's business operations. The environments that directly influence Asia Life will be marketing intermediaries and competitors. Marketing Intermediaries Asia Life's service agents play an important role in the company. They are the ones who help the company to promote, sell and distribute the products to the customer. As a matter of fact, Asia Life will conduct a training seminar for all its agents every year in order to improve their quality, creativity and services and to keep track of the things their agents are doing. In an effort to optimize Asia Life's performance, the company created a vision for its agency group. • Be a leading insurance company renowned for service excellence and trust. Furthermore, they also generate 3 missions for agents to accomplish:( a) Provide excellent service to customers (b) Maximize benefits for stakeholders (c) Caring for and developing our people Competitors There are 16 insurance companies in Malaysia. To succeed, Asia Life differentiates itself by using its own internationally recognized brand. Asia Life has received 3 international awards, including Million Dollar Round Table, International Quality Award and IMM's Dragon Award. Apart from this, their slogan "We will be there for you" denotes an ongoing commitment in providing warranty services that meet the diverse needs of their customers. Furthermore, Asia Life also stands out for the use of the main product it offers to the public which is Flex-ed plus. It is the only education and endowment policy provided in Malaysia, which consists of only 4 years of payment but with the gain of 20 years of policy. There are no substitutes available yet in the insurance industry in Malaysia. Macro environment This environment includes all factors that can influence Asia Life, but which are outside of their direct control. Demographic Factors With the increasing growth rate of children in Malaysia, education policies nowadays play an important role in society. For the reason that every parent wants their children to have a college education; thus the availability of places in cost-subsidized local universities is so limited that most qualified students have to further their education at expensive private institutions, consequently education policies have become the most popular investment policies in Malaysia. in this important business, Asia Life had designed a unique education and endowment policy called FlexEd plus to address this great factor.