Maclean's is a Canadian magazine founded in 1905 by John Bayne Maclean. Distributed weekly, it is Canada's only national current affairs magazine; covers issues such as politics, international affairs, social issues, business and culture. On average the magazine distributes 366,394 issues per week and has 2,753,000 readers. 51% of readers are men and 49% women, with an average age of 45. On October 11, 2007, volume 120 number 41, issue dated October 22, 2007 (Figure 1) was distributed nationwide. It contained articles covering various current Canadian issues; for example, "The Mouse House" about four Toronto hospitals collaborating to create animal research facilities, "The Defense Debate", a discussion of how Canada's chief of defense staff, Rick Hillier, is viewed inside of the government. The issue also examined world issues; such as "No Beacon of Hope", which discusses the current state of Afghanistan after the end of Taliban rule, "Headscarf Protests", about the headscarf ban in Turkey which is under fire as young Turkish women demand their right to participate in secular universities and “Argentine Hillary”, talking about Cristina Fernandez de Kirchner, a political wife, ready to take the presidency of Argentina. The magazine also published other health-related articles, "Concussion Alert," which discussed research suggesting that concussions can induce psychosis later in life, and business, "Helium Dries Up," about the far-reaching repercussions of the global helium shortage. The cover of this issue highlighted six articles including: "Why Charlie Brown Was So Sad," explaining that every bitter memory of author Charles Schulz's long life made its way into "Peanuts," "Coffee $130/LB" . introducing a new coffee shop, Manic Coffee, in Toronto that sells $15 cups of coffee, “Will Your Child's Concussions Make Him Dangerous?”, previously discussed health article, “Stephen Colbert's Secret Agenda” , reviewing the Comedy Central network show, The Colbert Report, "Harper to Dion: Make my Day," about Stephen Harper issuing a "fish or bait" ultimatum, and, most importantly, "We are becoming a nation of bigots," discussing the Canada's current level of tolerance towards the multicultural country The cover of this magazine can be analyzed using several theories, including the semiotics of symbolic theory, the idea of ​​performance as political action, and postmodern theories within cultural studies . The first theory used to analyze this journal is semiotic theory, developed by CS Peirce. This theory is used to find meaning in signs and states that it is all in the meaning of the signs used.