It is an idea conceived and implemented by creating a business plan. Thereafter, funds are secured for the initial and ongoing operation. An example of a type of start-up is “Brave New World or faster, better, cheaper” (Fertik, 2013, para 1). Fertik classified new business ventures into these two board categories. While both contain some type of risk, one would be riskier than the other. In the short term, a faster, better, cheaper solution would be riskier. However, a brave new world would have greater potential and long-term risks that need to be constantly managed. As a result, this type of investment would take you on a longer journey through its setting procedures, goals and strategies through its business