Advertising is not simply information about what products are available, but also a medium that creates artificial needs and emotions for people. Very often, companies spend much more time selling their products than making the products. In this specific ad, the high-class car manufacturer Audi is trying to convince the viewers of the ad to buy this product. When linking advertising to Judaism, one might argue that if an action is correct but the perception is not, the action should not be performed. Judaism focuses on how the product being recommended is perceived, represented and recognized by the public. Geneivat Daat is a term that determines and defines whether an advertisement is legitimate or not, and is also known as "stealing a person's thoughts". ” (Amsel 138). Judaism emphasizes that this term determines that if a person misinterprets the truth of the announcement, whether he or she is Jewish or non-Jewish, this constitutes an explicit violation of Jewish practices. The Talmud provides many examples of cases where genivat daat is violated in everyday practices. An example from the Talmud is if a person invites a friend to lunch knowing that the friend cannot or will not accept the invitation. This is an example of genivat daat because in truth “the inviter had no real intention of hosting him” (Amsel 138). As a result, the inviter deceives the friend and receives undeserved benevolence from the guest invited to lunch. This could lead to the invited person doing something good in return in the future and this in itself would constitute a violation of Judaism. When you connect this example in the Talmud of geneivat daat to the addition of the Audi, it is evident that this addition is not misleading. truth and does not refer... middle of paper...... new sense of courage the company is not to blame, however it is the fault of the consumers who took the addition literally. An example of maximizing the desirability of a product when Jacob decided to put his brothers present in the best light to make it look as big as possible. When a product is put in the best possible light, there is no infringement associated with that as long as a person does not misinterpret it. According to Audi, the company's goal was to try to put the car in the best possible light. The way they did this was to show different angles of the car and how fast the car can really go. Furthermore, the bold slogan ultimately leaves viewers with a lasting impression of the car, which is legitimate and encouraged by Jewish ethics as it is a "memorable trap, making the product better remembered by the public" (Amsel 139).