By adding features that allow the GoPro to sync with a smartphone or even a television, customers will be able to use their GoPro with other everyday products, which will help the GoPro integrate into everyday life of customers, preventing them from discontinuing its use. Another feature that GoPro could add to broaden usage and increase the lifecycle of the product would be a direct link to social media sites used by customers, such as Facebook and Instagram. This will allow users to post photos and videos to these locations so they can instantly share their experiences with their connections. Social media is an integral part of life in our culture, so finding a way to connect the two will encourage customers to continue using your product. Finally, GoPro could increase battery life so users can run the camera longer, which allows them to capture more videos and images while using the device. This will also reduce the amount of time users have to spend charging the device, which will lead to an overall increase in the amount of time customers can use the product, which would hopefully increase the amount of time they would use it to long term. THE