al, 1990). Significantly, the initial choice of entry mode can have a huge impact on the survival and success of firms' international operations (Hollensen, 2011; Root, 1994). International operations in the reference market fundamentally depend on the company's choice of foreign entry methods (Hollensen et al., 2014). Many scholars of international market entry strategies have examined that when making the foreign market entry mode decision, there were a wide range of factors that influenced a firm's entry mode decision. The entry mode decision can be influenced by different sets of factors as entry modes involve different levels of control, ownership and resource commitment (Hollensen et al., 2014). The choice of entry methods between export, contractual agreement (licensing and franchising), joint venture and 100% company all represent strategic alternatives (Lin, 2000). Therefore, managers must analyze and determine the most suitable international strategy for entering a foreign country. After reviewing previous research on entry modes, most research has mainly focused on the experience of large multinational enterprises rather than SMEs discussing their strategy on entry modes in foreign markets ( Luo, 2001 ). Furthermore, there are literatures on entry methods