Technology has completely changed the culture of this world. We live in a world where our lives are constantly on the move due to portable devices. Different forms of technology have changed how and where information is accessed. Fast entertainment is now at the center of everyone's day. Almost everything in our lives has something to do with entertainment. We all seek and crave entertainment throughout the day, just like fast food. Reading the article “Fast Entertainment and Multitasking in an Always-On World” by S. Craig Watkins, he shares his thoughts on multitasking with technology and unlimited access to fast entertainment. People always feel the need to be connected and get their few minutes of media content throughout the day, with technology being more accessible, more people are consuming media and young people are accessing media more often and tend to access more things at the same time. whether it's a friend who has changed schools and is never around, or a family member in another country, the Internet makes it possible to send emails, instant messages and even video chats. Such qualities of Internet communication bring people together with more frequent contact, increasing sociability and relationships. The article “Fast Entertainment and Multitasking in an Always-On World” said: “'I multitask with my computer and television,' Justin explained. When there is advertising, it usually goes online: 'In that time frame, I'm normally on IM and talking to friends'” (Watkins 147). This shows that people take all their time to connect with other people so as not to fall behind society. Constantly connecting with people online has become a way to communicate with anyone through... medium of paper......): 830-846. Academic research completed. Network. March 1, 2014. Alzahabi, Reem and Mark W. Becker. “The association between multimedia multitasking, task switching, and dual-task performance.” Journal of Experimental Psychology. Human Perception and Performance 39.5 (2013): 1485-1495. Academic research completed. Network. February 18, 2014. Chayko, Mary. Portable communities: The social dynamics of online and mobile connection. Albany: SUNY Press, 2008. eBook Collection (EBSCOhost). Network. March 1, 2014.Watkins, Craig. "Fast-paced entertainment and multitasking in an always-on world." Signs of Life in the United States: Popular Culture Readings for Writers. Ed. Sonia Maasik and Jack Solomon. Seventh ed. Boston: Bedford/St. Martin, 2012. 97-103. Print.Zickuhr, Kathryn. “Teens and technology: what the research says.” Young Adult Library Services 12.2 (2014): 33-37. Academic research completed. Network. March 1. 2014.