The representation of men and women in the media Nowadays men and women are represented differently in the media. Ironically, it was also represented differently in the title of this essay. Men came before women! I'm writing an essay to explain how men and women are represented in the media. I will show you my understanding of how in the past women were marginalized in the media and how men were shown as powerful figures. I will use the following sources in my essay: Kenzo women's perfume advertisement (4.2a), Yves Saint Laurent men's perfume advertisement (4.2b), IBM global services (4.14a), Lanvin (4.14b). I will analyze these sources in my main body. Over the last fifty years, women have been marginalized and portrayed as the weaker sex. The woman in Kenzo advertising is stereotypically portrayed as a weak human being. For example, this can be seen when the woman is barefoot, full of laughter, innocence and leaning on an object. The woman leaning on the object means that the woman cannot live without this perfume. This could also mean that it is weak or nothing without the scent. Being full of laughter and looking innocent means that this is stereotypically feminine in terms of gender. Another example is how the woman is depicted standing sideways, wearing a white dress and not standing straight. The fact that she doesn't stand up straight means how weak and weak she is. Not being able to stand up straight means that the woman is not complete. Wearing white clothes means that the woman is a virgin, this is stereotypically feminine. Most people saw women as innocent virgins. Another example is like the image... in the center of the paper... s. This was very stereotypical. Women are still used to selling things. People find it even more attractive, they like to see women exposing their bodies. So producers tend to use women more in their productions and advertisements. Stereotypes play an important role in today's world, as producers rely heavily on gender stereotypes. This could be good because gender stereotypes allow the audience to crack the code instantly. However people can argue that the world is changing and that gender stereotypes are being ignored, as I have demonstrated in the last two adverts. On the other hand, I still believe that the media still uses gender stereotypes. For me it's a big negative, because I love girls and I don't like to see them used. So I believe that gender stereotypes should not be used, because they could be harmful to some people..