(2010), a variable is an empirically applicable concept that takes on two or more values. For this study, we have two dominant variables and they are the predictor (organizational awareness) and the criterion variable (strategic alliance success). Under the predictor we have sensitivity to operations, commitment to resilience and respect for experience as dimensions, Weick & Sutcliffe (2001). While for the criterion variable we have objective clarity, alliance design and alliance management as measures Peter K. (cited in Business, the Ultimate Resources, 2011). A one-way conceptual framework presented in the following mathematical table would be adopted in this study